The Hindu Business Line : Rasna introduces vanilla `Cola Cola'

RASNA on Wednesday announced the launch of vanilla flavoured Cola Cola, primarily targeted at kids, and said that it was eyeing an even larger share of the Rs 3,000-crore cola market with this.

The new product would be backed by a pricing strategy at 50 paise per glass, the company said in a statement here.

As part of its expansion into the cola market and to consolidate its position across various markets, Rasna is focusing on increasing its distributor network strength to 500 by the year-end for deeper penetration of the mass market.

"Rasna Vanilla Cola Cola has been introduced after tremendous response we got from Rasna Cola Cola. With this, we will expand our grip on the cola market and aim to consolidate our position as market leader across various markets," the Chairman and Managing Director, Mr Piruz Khambatta, said.

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