The Hindu Business Line : Lintas IMAG unit expands services

AAREN Initiative, the outdoor agency of Lintas India's Integrated Marketing Action Group (IMAG), has expanded its operations to handle outdoor assignments in over 108 towns and cities.

Spurred by the significant recent wins, including the prestigious Mont Blanc Pens account, the BILT Outdoor advertising account, HSBC Mutual Fund's Outdoor assignment and Skyline Constructions, Aaren Initiative is now offering the latest outdoor services across all major towns and cities.

"Our attempt has always been to introduce professionalism in an industry where none exists. We are extremely fortunate to handle large, professional clients, who support us in this endeavour and now it's beginning to show spectacular results. We are thrilled with the recent wins," said Mr Ashish Bhasin, Director - Integrated Marketing Action Group, Lintas India.

Some of the country's largest outdoor advertisers such as LG, Pantaloons Group, The Hindu Group and others, are among Aaren Initiative's clients.

LinOPES, the unique outdoor planning and evaluation tool, is also an edge that Aaren Initiative carries, along with its well-diversified product portfolio, which includes the Malls & Multiplexes division as well as the Signages division.