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Our Bureau

Chennai , Aug. 10

CANCO Advertising has won a Gold Midas Award at the New York Festivals Midas Awards that honours the Best in Financial Services Communications Worldwide.

The winning entry — a print ad titled `Tiger Claws' — was created for HDFC Ltd. While the copy credits for this advertisement goes to Neelam Lakhani, the Art Direction was by Dhananjay Khotpal. Entries for the Midas Awards 2004 were received from 34 countries worldwide, said a press release from the agency. A total of 139 entries made it to the short-list of finalists for the Awards of the New York Festivals, rated among the top five international advertising awards. Of these, only 19 entries won Gold and 15 won Silver. Judging was conducted in England, Germany, Spain, Mexico and the US.

Said Mr Ramesh Narayan, Managing Director, Canco Advertising, "We normally do not send our work for awards. This being our 20th year, we decided to enter some of our work in the public service domain for this award. I am obviously quite delighted to strike gold in our first foray."

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