Financial Daily from THE HINDU group of publications
Wednesday, Aug 11, 2004
Financial Daily from THE HINDU group of publications Wednesday, Aug 11, 2004 |
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Variety
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Cinema Marketing - Promotions & Offers Vasool Raja on AirTel Our Bureau
Actor Kamal Haasan and Airtel's Vice-President (Sales and Marketing ), Mr Raghunath Mandava, announcing the Airtel-Vasool Raja MBBS tie-up in Chennai on Tuesday. — Bijoy Ghosh
Chennai , Aug. 10 AIRTEL's customers can download contents of the Kamal Haasan starrer, Vasool Raja MBBS, and participate in contests based on the movie. Addressing a press meet here today, Mr Raghunath Mandava, Vice-President - Sales and Marketing (South Hub), Bharti Cellular Ltd, said that AirTel is giving, "Tamil Nadu's movie-crazy world" a new experience. The programmes, which are available to subscribers from today, will also help publicise the movie. Actor Kamal Haasan and hero of Vasool Raja MBBS said this gives the public exposure to the movie and `adds glitter' to the mobile phone business. According to a press note, AirTel customers can dial 646 to download ring tones, participate in contests and listen to the dialogues and songs. Those with more advanced handsets can play exclusive Java games based on the movie, download polyphonic ring tones and the movie trailer.
More Stories on : Cinema | Promotions & Offers | Telecommunications | Tamil Nadu
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