Financial Daily from THE HINDU group of publications
Thursday, Aug 19, 2004

Cross Currency

Group Sites

Marketing - Piracy

Gillette call against fakes

Our Bureau

NEW DELHI: Gillette India Ltd has called for stricter vigil on the part of consumers and greater resolve among the business community for tackling the menace of counterfeit and grey market products.

According to senior company executives, the plagiarisation of high-value brands has caused diluting of the brand equity of all FMCG players.

The issue, executives said, gains strength from the lower risk factors pertaining judicial implications for the defaulters.

According to estimates, counterfeiting is more profitable than drug trafficking while the risk involved is comparatively less, they said.

The entire business community must resolve to protect its intellectual property in order to curb and restrict any sort of counterfeiters and there is a need to inculcate a staunch approach towards this kind of practice, they said.

More Stories on : Piracy | Personal Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Zee Network extends customised feed

Gold's Gym to open centre at Worli
Programming, reach improve CNBC revenues
Essilor SRF looks to acquisitions for growth
`Marketing must permeate to the grassroots'
Is this licensed?
Srikkanth is Varilux brand ambassador
Dior opens outlet in Hyderabad
Hutch's Mumbai clients pay the highest
CII alliance to check piracy, counterfeiting
Gillette call against fakes
Samsung brings out India-specific packs of storage media devices
Topsgrup launches emergency service
Zenith aims to double market pie with new laptops
Betty Crocker mixes launched in India

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line