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Thursday, Aug 19, 2004

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Betty Crocker mixes launched in India

Our Bureau

New Delhi , Aug. 18

US food giant General Mills on Wednesday launched the Betty Crocker range of dessert mixes in India. These include Devil's Food Cake Mix, Chocolate Fudge Brownie Mix, Chocolate Chip Cookie Mix and an all-purpose baking mix called Bisquick.

The company said in a statement that the Betty Crocker rage is being sourced from the General Mills plant at Nasik, Maharashtra, which also manufactures the base for Betty Crocker mixes sold in the UK and parts of Europe.

"Today's consumer is well-travelled and has high awareness and appreciation for global brands. We are glad to offer the Betty Crocker range to the discerning Indian consumer. This is an iconic brand and stands for the highest quality in American style baking and dessert products," said the Marketing Director at General Mills India, Ms Gayatri Yadav.

General Mills India's product range includes the Pillsbury brand of atta, cake mixes, custard, semiya and pizza and the Green Giant brand of canned corn and speciality vegetables.

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