The Hindu Business Line : Triton bags Karnataka Tourism ad account

Mr Ali Merchant, Director of Triton Communications, said, "Over the past year we have made investments in our Bangalore office that are starting to pay off. Winning this prestigious account is the just impetus that this office required."

The account that was earlier with Stark has moved to Triton after a pitch that was held in March this year. Triton was selected on the basis of the strategy, and the financial bid. Action in the tourism sector is hotting up with both, domestic and international traffic on the rise. The sector is expected to see fierce competition with all States vying to get a slice of this very lucrative pie.

Mr Renton D'souza, Executive Creative Director, Triton Communications, said, "In looking at Karnataka from a communications perspective we found enormous diversity and an `unspoilt' image. Every destination had something different and exotic to offer. The diversity became the cornerstone of the strategic and creative differentiation that we created.''