The Hindu Business Line : Zain Raj is Euro RSCG Chicago's marketing chief

MR Zain Raj, who began his career at Grey Advertising, Mumbai, has been appointed Executive Vice-President and Chief Marketing Officer of Euro RSCG Chicago.

He will partner with Mr Ron Bess, Euro RSCG Chicago CEO, and Chief Creative Officer Steffan Postaer in leading the Chicago-based agencies and the North America group of companies.

Mr Raj will be responsible for providing strategic marketing counsel for all clients of the Chicago-based agencies as well as the Euro RSCG marketing services companies located in Atlanta, Danbury, Dallas, Portland, Carlsbad and Toronto.

Mr Bess said, "Zain is a world-class marketing thinker with a great track record of leading clients to growth initiatives using all forms of marketing communication."

Mr Raj, who was President and CEO of BrandXP, a brand and marketing consultancy, before joining Euro, said the agency's "philosophy of Creative Business Ideas — using creative ideas to transform products, brands and companies — absolutely mirrors my own philosophy on driving business growth for clients by creating breakthrough ideas and executing them across all touch-points."