The Hindu Business Line : Hyundai enters Indian consumer electronics market

KOREAN giant Hyundai Corporation has entered the Indian consumer electronics market with a premium range of products across all major cities and plans to venture into the home appliances segment by the end of the year.

The product portfolio launched included plasma display panels, LCD TV, air-conditioners, DVD players and home theatre systems, a company statement said.

"India holds tremendous potential for our company, we plan to gain leadership position in the premium segment through constant product innovation, aggressive marketing, effective distribution network and after sales service,'' Hyundai Corporation (Korea) Senior Vice-President, Mr Kim Jong-Won, said in the statement. Hyundai Corporation is a general trading company having business interests in import and export of ships, plants, machines, steel, chemical products, apart from automobiles.

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