Financial Daily from THE HINDU group of publications
Monday, Oct 18, 2004
Financial Daily from THE HINDU group of publications Monday, Oct 18, 2004 |
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Marketing
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Promotions & Offers Chiranjeevi kicks off fete Our Bureau
HYDERABAD: Popular Telugu film actor Chiranjeevi, kicked off `Kick Start the Thunder', a Coca-Cola campaign to mark the 25th anniversary of Thums Up and the actor's movie career. Mr Nageswar Rao of Secunderabad has won a chance to act with Mr Chiranjeevi in his upcoming film. He won this through a promotional campaign `Mega Star Chiru, Guest Star Meeru'. `Kick Start the Thunder' is yet another promotional campaign by the Rs 250-crore brand in Andhra Pradesh. "Under this scheme, it would give away Yamaha Enticer bike to one consumer in each of the districts in the State every 15 days. The scheme will run for 45 days," Mr Amit Jain, regional Vice-President, said here in a press release.
More Stories on : Promotions & Offers | Beverages | Andhra Pradesh
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