Financial Daily from THE HINDU group of publications
Wednesday, Nov 17, 2004
Financial Daily from THE HINDU group of publications Wednesday, Nov 17, 2004 |
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Marketing
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Marketing Research Industry & Economy - Radio/TV TAM launches Radio AdEx Our Bureau
Chennai , Nov. 16 TAM Media Research's division, AdEx India, has launched Radio AdEx, which provides information on radio advertising, in technical collaboration with an arm of RCS Inc of the US. The service will provide data and analysis of advertising expenditures in private FM radio, akin to what AdEx does with respect to newspapers, magazines and television. The fully-owned subsidiary of RCS that will provide the radio monitoring software technology is AirCheck. Fourteen radio stations across the four metros, including stations of Radio Mirchi, Radio City, Red FM, Go 92.5 FM, Suryan FM, Aamar Kolkata and Power, will be covered.
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