Financial Daily from THE HINDU group of publications
Thursday, Feb 17, 2005
Financial Daily from THE HINDU group of publications Thursday, Feb 17, 2005 |
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Marketing
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Strategy Star Plus plans fresh series of KBC with Amitabh as host Our Bureau
New Delhi , Feb. 16 THE popular game show, Kaun Banega Crorepati (KBC) will be back with Star Plus planning to air a fresh series with double the prize money. While there will be new features, Amitabh Bachchan will be the host again. According to Mr Deepak Segal, Executive Vice-President, Content and Communications, Star India, the new series will have 85 episodes. "Amitabh Bachchan is committed to another 85 episodes which we are planning to use." Though the format of the game show will be more-or-less like the earlier version, the channel is looking at making it as interactive for viewers at home. An earlier experiment wherein the channel had re-run the older episodes allowing audiences to vote using SMS did not take off due to jamming of the networks. This time round, it does not want to take any chances. The launch date would be announced only after this is in order, he added
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