Financial Daily from THE HINDU group of publications
Tuesday, Mar 29, 2005
Financial Daily from THE HINDU group of publications Tuesday, Mar 29, 2005 |
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Marketing
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Strategy K Sera Sera plans film distribution nationally Our Bureau
Mumbai , March 28 STOCK market-listed K Sera Sera Productions Pvt Ltd on Monday said it plans to enter film distribution market nationally. As the first step towards going national, the company is now expanding its reach to Mysore and Central Provinces as well. The company already has its own distribution offices in Mumbai, Delhi and the Nizam, which together cover 60 per cent of the film revenue market. "Today multiplexes attract a growing audience and are proving to be a powerful option for extending the reach of films and sustaining box office performance," the company said quoting Ms Kacon Sethi, CEO of the company. Central Provinces and the Mysore belt cover over 435 multiplexes. PVR Bangalore alone has 11 screens. "This is one reason why when we decided to expand our distribution network, we chose Mysore and CP as our next stops," the press release said. Besides the films under the K. Sera Sera banner, the company has distributed films such as Black, Dil Maange More, Raincoat and Tango Charlie in its existing distribution network.
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