The Hindu Business Line : Sahara One pact with Spacetoon for kids entertainment content

Corporate - Alliances & Joint Ventures
Marketing - Strategy
Variety - Entertainment & Leisure

Sahara One pact with Spacetoon for kids entertainment content

Our Bureau

As per the pact the channel will telecast an hour of animation and live action series targeted at kids.

Mumbai , Nov 22

SAHARA One Television has signed a Memorandum of Understanding (MoU) to source content from Spacetoon Media Group, Middle East's largest kids' entertainment brand for animation and live action content.

Under the MoU Sahara One Television will telecast an hour of animation and live action series targeted at kids between the age group of 4-14 years, sourced from SpaceToon Media Group's library throughout the week.

It would be branded as Sahara One "SpaceToon Hour" on the channel beginning mid of December 2005.

This marks the entry of Space Toon Media Group, an international media conglomerate with presence in animation broadcasting, production & training in Middle East, in India with their popular offerings such as Crush Gear, Me & My Brother, Captain Tsubasa.

The CEO of Sahara One, Mr Shantonu Aditya, said, "We are thrilled to have signed this deal with Spacetoons Group. The addition of Spacetoons content to our programme offer is extraordinary not only because of the expansion of our kids content array, but also because we truly believe their portfolio has a host of programming gems."

In addition, Spacetoon Group along with Sahara One Television will jointly promote and market the SaharaOne SpaceToon Hour in India through on-air & ground level promotions across the country. The most popular children's shows and characters such as Crush Gear, Me & My Brother etc will now be available to Indian children on television for the first time.

Mr Rajiv Sangari, CEO - India, Spacetoon International, said, "SaharaOne is one of the fastest growing entertainment house in India today and we are the largest players in the kids space in the Middle East. This deal marks the coming together of two big media powerhouses to create a unique offering for the Indian kids. India is a very critical market for us and the country will see a lot coming from Spacetoon group, soon."

"Spacetoon kids content will further strengthen the kids programming offering on SaharaOne Television, which is of importance to our overall programming strategy particularly in India where 1/3rd of country's population is under 15 years of age," commented Mr Purnendu Bose COO of Sahara One Television.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page