Financial Daily from THE HINDU group of publications
Saturday, Dec 10, 2005
Financial Daily from THE HINDU group of publications Saturday, Dec 10, 2005 |
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Announcements Info-Tech - Telecommunications Corporate - New Projects Samsung to set up $15-m handset manufacturing unit Our Bureau
(From right) Mr Suk Ha, Oh, President & CEO, South-West Asia, Samsung; Mr P.K. Chaudhery, Financial Commissioner &Principal Secretary to Haryana Government; and Mr H.C. Ryu, Director-Telecom, Samsung India, launching new mobile handsets in the Capital on Friday. — Kamal Narang
New Delhi , Dec. 9 KOREAN electronics major Samsung, on Friday, announced its plans to invest $15 million to set up a mobile handset manufacturing facility in India. The factory will be set up at Gurgaon, Haryana. This is Samsung's fourth overseas handset manufacturing facility in the world after China, Brazil and Mexico. The facility will have an initial capacity of 1 million units per year, which will be stepped up to 20 million units by 2010. "We plan to make this mobile facility as the manufacturing hub for South-West Asia," Mr H.C. Ryu, Director-Telecom, Samsung India, said at a press conferencehere on Friday. The company plans to commence mass production at this facility by the end of the first quarter of 2006. "The setting up of this facility will be a critical turning point for our mobile business in the country. It will help us respond faster to the market and the needs of Indian customers, go in for greater product customisation and be in a position to fully tap the potential of the fast growing, Indian mobile market," said Mr Ryu. The company plans to manufacture a few GSM handsets models from its 2006 line-up at the Manesar facility, while the rest will continue to be imported. Samsung will also customise these models with the help of its R&D unit, Samsung India Software Operations unit (SISO), located at Bangalore. The facility would initially employ 200 people. The first mobile phone from Samsung will roll out around the same time when Nokia and LG will launch their `Made in India' handsets. "We will start with GSM mobile phones that will be priced around Rs 5,000 per piece," Mr Ryu said adding the company would also look at manufacturing CDMA handsets too. Samsung has 10 per cent share in the Indian mobile phone market and next year the company is planning to take it to 18 per cent. Mr Ryu said the initial capital of $10 million for the facility is being brought in by the parent company. Initially, Samsung will import hardware components for its facility but later it would bring its suppliers to set up a base in India. Mr Ryu said the price of a handset manufactured in India would be the same as an imported phone as the import duty is just around four per cent. Samsung also launched 3 new handsets in the market. So far India has received commitments worth $800 million from the likes of Nokia, LG and Ericsson for setting up manufacturing units in the country.
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