The Hindu Business Line : Fund buying seen in HT Media

HT Media has been attracting a lot of fund buying. Analysts say that among the media companies, the scrip is increasingly being viewed as one with a lot of potential upsides.

While markets have factored in the expenses and risks involved in setting up a new business paper that the group is planning, current revenues from advertisers in the existing papers are also set to rise.

Analysts say that they see the Mumbai edition of the paper stabilising and being a good revenue source. Further, the company can price the general paper and the business one strategically to advertisers thereby garnering a larger chunk of the advertisers' pie.

The scrip closed in the green on Tuesday, on a day when the Sensex shed 268 points. The scrip touched an intra-day high of Rs 524 and ended trade at Rs 523. Overall, the stock has gained over 23 per cent in the last month. The counter has also been clocking in robust volumes.

Veena Venugopal

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