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Our Bureau

Camera phones no major threat; big push into South

NEW PRODUCTS: Mr Alan Grant (right), President and CEO, Canon India Pvt Ltd, and Mr Alok Bharadwaj, Vice-President, at the launch of a range of cameras in Chennai on Wednesday. - Bijoy Ghosh

Chennai , April 26

Canon India Pvt Ltd, a subsidiary of Canon Singapore Pte Ltd, is targeting a 35 per cent revenue growth this year to Rs 400 crore. It will invest Rs 30 crore on marketing, according to Mr Alan Grant, President and CEO, Canon India.

It launched 36 products, including digital cameras, digital SLR, digital video camcorders, inkjet printers, laser printers and projectors. It also entered the high-end print and publishing market with a specific focus on graphic arts and production segment. The market for this segment is about Rs 100 crore and growing at around 100 per cent, he told newspersons.

Canon India will focus more on the southern market and has tied up with Vivek's and Spencers. It has also launched its second exclusive retail zone (Canon X'perience) in India and the first in Chennai, he said.

Mr Alok Bharadwaj, Vice-President, Canon India, said the presence of three growth markets (Chennai, Bangalore and Hyderabad) led to increased focus in the region. According to Mr Grant, there is no major threat for digital cameras from camera mobile phones, which is a desirable object that is encouraging the growth of digital cameras. First-time camera mobile users in the next level move on to digital cameras for quality and features. Both categories are growing at a rapid pace, he said.

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