The Hindu Business Line : Sunsilk `Gang of Girls' site

Hindustan Lever's Shampoo brand Sunsilk has launched an all-girl online community, Gang of Girls. The Web site would be called sunsilkgangofgirls.com, and is reportedly meant to give Indian girls an opportunity to connect with each other and have a lot `girly' fun.

Mr Vipul Chawla, Category Head, Hair Care, HLL, said, "Sunsilk Gang of Girls is the first ever concept of its kind. The online world of Sunsilk is aimed at providing a retreat to girls wherein they can connect over shared passions. We are thrilled to launch this community as we see it as Sunsilk's defining interface for its consumers." Some of the features of this Web site includes a make-over machine that lets girls upload their photographs and give themselves an online makeover. The Web site also offers a job site called Career Track.

More Stories on : Online Marketing | Gender | Internet

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Cookies India eyes overseas market

Reliance Comm to tie up with Intel to offer Net connectivity

Dainik Bhaskar to enter Punjab

RMAAI seminar on rural insurance

Lintas Personal to promote Indian tea overseas

JWT strikes gold at Cannes once again

Srilankan offers special package

IA special fares to Bangkok

MRPL likely to open retail outlet by Oct

Promoters of Dabur pick up stake in Vishal Mega Mart

Marico enters baby care segment with Sparsh

Sunsilk `Gang of Girls' site

New Junior Horlicks launched

Fujitsu launches