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Our Bureau

Mumbai, July 3

The Volkswagen Group on Tuesday announced setting up of a sales company — Volkswagen Group Sales India Private Ltd in Mumbai.

The group’s Indian operations will be headed by the Managing Director, Mr Joerg Mueller, who will also be responsible for managing the newly established group’s sales company in Mumbai.

The company also announced the appointment of Mr Andreas Prinz as head of Volkswagen passenger cars at Volkswagen Group Sales India Private Ltd, said a press release issued by the company. The new company will act as an independent distribution company for Volkswagen and Audi in India, and will be responsible for the sale of locally produced models and imported vehicles. The India team will initially comprise around 60 members until the end of this year, with a phased increase over the coming years until the entire model range is offered in India.

The company is initially targeting Mumbai, Delhi and Bangalore for establishing its dealer network and will gradually expand to other Indian cities. It is intended to set up more than 10 Volkswagen dealerships in 2008.

The Volkswagen brand will make its entry in the domestic car market with the first model assembled in India — Passat — in the second half of 2007, and will also import the Touareg. According to market sources, Passat may cost in Mumbai about Rs 30-35 lakh and Touareg about Rs 40 lakh.

Meanwhile, according to industry ministry sources, Volkswagen India’s proposed factory at Chakan, Pune is currently undergoing site levelling for the construction of its forthcoming plant.

Related Stories:
How Volkswagen is saddling up for India

More Stories on : Cars | Strategy

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