The Hindu Business Line : Cisco strategy to tap growing enterprise biz

Mumbai, July 11 Cisco Systems (India) Pvt Ltd announced its plans to tap into the country’s growing enterprise businesses in the retail, infrastructure, healthcare and education verticals. Cisco will focus on developing customised vertical-specific solutions to bring value to its customers and will aim to become the business advisor to companies across these industries.

This initiative is to augment Cisco India’s go-to-market strategy where the company had formed separate business groups — Commercial, IT Services, Enterprise, Service Provider and Government, and Defence to drive the growth in the Indian market.

Cisco has expanded its portfolio to meet vertical-specific requirements that could help enterprises build an innovative, competitive and productive organisation. Enterprises in Infrastructure and Retail verticals can differentiate their business by implementing technology solutions such as Cisco Connected Real Estate (CCRE), Intelligent Retail Network (IRN).

Strategic consultancy

Cisco will also provide strategic consultancy from industry experts of the company’s Internet Business Solution Group (a US-based Strategic Executive Council comprising domain experts) to help address issues of business transformation across the above mentioned verticals. India is marching towards achieving a GDP growth of nearly 10 per cent during the current fiscal. IT spends have increased and IT research firm Gartner estimates that in India verticals such as manufacturing, retail, healthcare and education together will spend approximately $6.22 billion by 2009.

Businesses such as retail, infrastructure, healthcare, and education have been maturing since introduction of de-regulation and privatisation, and enterprises are progressively using ‘technology as a key business differentiator’.