The Hindu Business Line : Three D Holograms plans to enhance digital advertising

Mumbai-based Three D Holograms has brought to India technology that it hopes will change the face of digital advertising in the branding and retail space. The company is targeting retailers with two advertising media – animated holograms and 3D plasma technology.

Animated holograms

With the help of animated holograms, even static display units promoting a brand or movie can turn dynamic – as three-dimensional images move briefly, for three seconds across 35 mm. These holograms have been sourced from ColourHolographic UK.

According to Mr Dayal Thakkar, Managing Director, Three D Holograms, animated holograms will be extremely useful for retailers in point-of-purchase advertising and other promotional campaigns as they are bound to catch the attention of consumers and result in high brand retention.

Globally, companies such as Warner Bros, Nike and Cadbury have used animated holograms and are reported to have seen a phenomenal spurt in sales, he said.

Retailers

It costs about Rs 8 lakh to set up an animated holographic display. Three D Holograms is pitching this concept to retailers in India across sectors such as liquor, mobile phones and FMCG.

Apart from animated holograms, the company is also betting big on three-dimensional LCD screens for in-store advertising. It has obtained the distribution rights for 3D screens developed by Philips Netherlands, from the London-based Consortium Companies Europe, for the Indian sub-continent and the GCC region.

Globally, 2D screens are being used for in-store advertising. With the arrival of 3D screens, a revolution is set to happen in the way retail advertising is being done today, said Mr Thakkar.

Apart from the third dimension of depth, one can also see images projecting out of the screens, he said, adding that Three D Holograms is in talks with a large retailer for this. The screen costs about Rs 10 lakh.