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Our Bureau

Mumbai, Sept. 4

UTV Motion Pictures Plc is entering the Telugu film industry with a slew of film production and distribution deals.

To begin with, it has signed on the Telugu superstar Mahesh Babu for two productions, the first of which will go on the floors within the next six months.

Mahesh Babu is one of the most bankable stars in Andhra Pradesh. His last film Pokkiri became the highest grosser in the history of Telugu cinema.

In addition, UTV has signed a deal with Indira Productions to co-produce two films, one of which will star Mahesh Babu in the lead.

UV also announced that it has bought the Andhra Pradesh distribution rights for Atithi, one of the most awaited Telugu movies this year, starring Mahesh Babu and Amrita Rao. The film releases in October.

"This is the first time a corporate from the Hindi film industry is entering the Telugu film space in such a big way," says Mr G. Ramesh Babu of Krishna Productions Pvt Ltd, Producer of Atithi.

`Exciting market'

"After our foray into the Tamil film industry with our first Tamil production due for release in September, we are happy to be making inroads into the Telugu film industry with these production, distribution and artiste deals. Mahesh Babu is one of India's foremost superstars and our association with him, as well as our co-production venture with Indira Productions coupled with our distribution acquisition of Atithi, gives us a great launch pad in this exciting market," said Mr Siddharth Roy Kapur, Chief Operating Officer, UTV Motion Pictures Plc.

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