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New Delhi, Sept.28

Adlabs’ radio network BIG 92.7 FM has launched its first television campaign featuring brand ambassador Abhishek Bachchan. The Rs 5-crore campaign is to run for 6 weeks in its first burst. “We are at 33 live stations currently and each station did its own campaign. We thought it was time to build overall brand awareness of the entire network on television,” said Mr Anand Chakravarthy, National Marketing Head, BIG 92.7 FM.

— Our Bureau

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