The Hindu Business Line : MS’ enterprise services for ‘people ready’ business

“We have, over the last 18 months, been messaging our enterprise service customers about three key offerings — infrastructure optimisation, business productivity optimisation, and application platform optimisation,” says Mr Vikas Arora, Director, Microsoft India (Enterprise Services).

“With organisations becoming increasingly dependant on IT solutions, we realised that there is a felt need for efficiently managing these processes, making IT infrastructure deployment more systematic, and providing service support such as IT infrastructure and planning services support, technical support and product support,” he told Business Line.

Stating that the company offered end-to-end services engineered to suit an organisation’s IT and business management solutions, he said: “With offerings ranging from concept and implementation to ongoing technical support and training, we enable companies optimally plan their IT infrastructure, help reduce risk, and accelerate deployment.”

He said most organisations were looking at enhancing email with collaboration capability and the focus was shifting to e-commerce on the application side.

The focus on Service Oriented Architecture is on the rise, he added.

Service Oriented Architecture, business intelligence and Customer Relationship Management, according to Mr Arora, were the key trends at present. “The enterprise services market is estimated at $4 billion and we are driving product adoption. The challenge is in improving the market for our customers.”