The Hindu Business Line : Dabur to launch ‘new-u’ stores

The H&B Stores CEO, Mr Peter Baker, and the Head (Sourcing, Buying and Merchandising), Mr Graeme Fraser, at a press conference in the Capital on Tuesday.

Our Bureau

New Delhi, Dec.4 FMCG major Dabur India on Tuesday unveiled the brand name — ‘new-u’ — for its H&B Stores, a retail venture where beauty, health and wellness products will be on offer.

The first H&B Store is slated to open in the Capital next month. “By the end of the fiscal we will have six ‘new-u’ outlets in the Delhi NCR region and later expand to other markets. By 2008-09 we plan to add 50 stores. By 2009-10, we will take the number of stores to 160,” said Mr Peter Baker, CEO, H&B Stores, which is a wholly-owned subsidiary of Dabur India. For the venture, Dabur will make an initial investment of Rs 140 crore.

The company is targeting a turnover of Rs 1,000 crore by 2010 from the ‘new-u’ brand, Mr Baker said. “Our stores will be different as we will provide our consumers an international quality store environment and a product range incorporating the global look and feel,” said Mr Graeme Fraser, Head (Sourcing, Buying and Merchandising), H&B Stores. He also said that 70 per cent of the sourcing will be domestic, including 10-12 per cent will comprise a private label of the store which will be manufactured through the outsourcing route.

Sourcing will also be done from countries such as China, Philippines, Thailand, Australia and New Zealand.

More Stories on : Retailing | Personal Products | Dabur India Ltd

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