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Sravanthi Challapalli

Chennai, April 30 Lifestyle channel NDTV Good Times, which launched in September 2007, will work on greater viewer involvement in the coming year.

It is also working on the launch of three niche channels in the next couple of years, probably in the homes and gardens, food and travel segments.

Ms Smeeta Chakrabarti, CEO, NDTV Lifestyle, told Business Line that the focus would be on interactivity and reality shows as well. The channel is adding to the themes that can find place in a lifestyle channel.

The show Heavy Petting (on pets), for instance, has garnered an unexpected amount of viewer involvement, she says.

“Food and travel are standard fare, but this is a very different subject, and people are really very involved with this show.”

When asked to identify what set Good Times apart from the rest of the lifestyle channels,

Ms Chakrabarti said it was an Indian channel and a celebration of modern Indian lifestyles. “The content in this channel is specific to us Indians. We want to be India-specific,” she says.

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NDTV Good Times to focus on interactivity

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