Business Daily from THE HINDU group of publications
Tuesday, May 13, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Tuesday, May 13, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Strategy Logistics - Shipping States - Kerala Sport 18 bags marketing rights for Volvo Ocean Race Spanning some 39,000 nautical miles, the Volvo Ocean Race is the world’s premier yacht race for professional racing crews. Our Bureau Kochi, May 12 Sport 18, a division of Network 18 and an end-to-end sports management solutions provider, has acquired the marketing rights of the Volvo Ocean Race India stopover to be held at Kochi from December 3 to 13. Sport 18 has tied up with Screenery Media Pvt Ltd to provide outdoor marketing for the event. The Cochin Port Trust will be responsible for organising the stopover, in collaboration with the Kerala Tourism Department. The 2008-09 events will be the 10th running of this ocean marathon. Starting from Alicante in Spain on October 4, it will for the first time take in ports in Asia. Spanning some 39,000 nautical miles, stopping at 11 ports and taking nine months to complete, the Volvo Ocean Race is the world’s premier yacht race for professional racing crews. Mr N. Ramachandran, Chairman, Cochin Port Trust, pointed out that the race stopover at Kochi would be one of the most exciting visual extravaganzas that the country has ever witnessed. Apart from the world’s fastest ocean racing yachts with latest technology back-up, the event would also attract hundreds of other luxury yachts and sailing vessels of different depiction. Dr V. Venu, Secretary, Kerala Tourism, said that he expected the Kochi stopover to be a landmark event, taking Kerala into international spotlight. “Kerala has a wealth of water bodies, and we expect that the race will give us an opportunity to showcase this to the world,” he said. Mr Satish Menon, Chief Executive Officer, Sport 18, said that the Volvo Ocean Race is one of the biggest and most prestigious events in the calendar of sport. The company believes that this race provides a great opportunity for organisations in India to achieve their promotional objectives in front of a wide section of the world media. More Stories on : Strategy | Shipping | Kerala
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