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Chennai, Sept. 1 In print advertising, television and radio channels’ promotion has grown by 29 per cent and 73 per cent respectively in India during H1’08 as compared to H1’07, according to a release by AdEx India, a division of TAM Media Research. As per the analysis, which is for the period January – June 2008, besides TV and radio channels, edible oil brands (14 per cent) used the maximum number of print innovative ads during H1’08 followed by tea brands (10 per cent), publications/books (8 per cent), hair oils (7 per cent) and educational institutions (4 per cent).

According to AdEx India that has analysed the advertising trends in print advertising during H1 during 2008, there has been a 16 per cent growth in sales promotional ads on print during the first half of the current calendar year, vis-À-vis the same period last year. Among sales promotional ads, ‘discount promotion’ was used the maximum with 30 per cent share followed by ‘multiple promotion’ and ‘add-on promotion’ with 23 per cent and 19 per cent respectively.

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