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Tuesday, October 26, 2004

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MARKETING

STRATEGY
Kaya to be one-stop shop for skincare
KAYA Skin Clinic, a Marico Industries' venture, is all set to evolve into a one-stop destination for all aspects related to skin. The company, which has set up speciality skincare clinics in Mumbai, Delhi and Pune, among other places, is in ... More

ADVERTISING
Lowe Personal bags DLF retail account
LOWE Personal, the direct marketing and CRM division of Lintas India's Integrated Marketing Action Group, has been awarded the DLF retail account, for all through-the-line activities in Delhi. Lowe Personal will be responsible for handling all ... More

PROMOTIONS & OFFERS
Tea Board bets big on youth for generic campaign
THE theme of the campaign says it all - Rediscover tea. Rediscover the health beverage in all its myriad avatars - iced tea, lemon tea, tea punches, exotic mocktails, etc. The idea behind the initiative is to facilitate generic promotion ... More

  • Brooke Bond offer

    RETAILING
    Hugo Boss opens shop in Mumbai
    HUGO Boss, the premium-clothing brand that entered India last year by setting up a showroom in New Delhi, is set to expand its presence in the country. While it opened a showroom in Mumbai's Hilton Towers on Monday, officials said there were ... More

    OUTLOOK
    Canon India targets home theatre market
    HAVING positioned its projector as a home theatre system through a tie-up with Onkyo, electronics major Canon India is eyeing the huge home theatre market in India. Canon is looking to capitalise on its first mover advantage since it is the ... More

    PepsiCo chief bullish on India
    THE CEO of PepsiCo, Mr Steve S. Reinemund, is bullish on the Indian market potential, specifically in the snack foods and beverage categories. During a breakfast meeting with editors in the Capital on Monday morning, he said that the company ... More

    TRENDS
    Competition, regulation must work for user
    The telecom revolution has served up competition and cut prices, but unfortunately in many a case has left the user poorly served too. As much as the telecom companies, the regulator has an important role in ensuring quality service, especially as t he state is seeing a receding role for itself in this core sector, says Bhanoji Rao. More

    NEW PRODUCTS & SERVICES
    Tata Motors launches Indica, Indigo cars in South Africa
    TATA Motors today announced the launch of the Indica hatchback and the Indigo sedan in the South African market. "The cars will be available at dealerships in a month's time," an official statement said. Both cars were unveiled at the Auto ... More

    Whirlpool launches new product range
    HOME appliance maker Whirlpool of India Ltd launched a new range of refrigerators and washing machines to improve its market share on Monday. The washing machines come under the name `Sensation'. The refrigerators are of the `Duet' range, ... More


    Brand Quest



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    Top Stories
    `Cutting customs duty to absorb oil price hike won't help'


    Birlasoft to invest $15 m on new centres

    HDFC Q2 net up 22 pc at Rs 248 cr

    EC adopts new proposal for trade preferences

    L&T posts 14 pc rise in Q2 net — Announces special dividend of Rs 10

    Indo Gulf Fertilisers' Q2 profit dips to Rs 16.19 cr

    Raymond reports fall in net profit

    TVS Motor Q2 net down to Rs 34 cr; to pay 70 pc interim

    Looking back
    Oct. 17-Oct. 23
    Reliance MF sets much store by smaller centres

    Pepsi launches sports drink `Gatorade'

    Bharti offers BlackBerry service

    Tata Indicom launches `Walky'

    Ad avoidance highest among key target groups, says study

    NRSC widens sample size

    Babes in the advertising wood

    Southern regional advertisers see better reach thru English channels


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