The Hindu Business Line : Star India launches Marathi channel with a serial on Shivaji

MUMBAI: Star India on Monday announced the launch of its Marathi general entertainment channel 'Star Pravah', which will go on air soon. Noted art director, Nitin Desai's Marathi serial 'Raja Shivachhatrapati' will be one of the most awaited prime-time s how on the new channel.

The announcement of the channel and the show were made at Desai's N D studios in Karjat this morning. Uday Shankar, CEO of Star India said that with 'Star Pravah', the network hopes to touch the cord of viewers and set a new benchmark in multi-genre Mara thi content on TV.

“The discerning viewers of Maharashtra are unwilling to accept mundane regular format and are looking forward for realistic, non-melodramatic and meaningful stories,” Shankar said.

Epics like 'Raja Shivachhatrapati' promise to change the world of Marathi television viewing and will also bring new levels of diversities and set higher standards in the world of Marathi entertainment, he added.

The 'Rajya Abhishek' (coronation ceremony) of Shivaji Maharaj was shot on the grand sets depicting the Raigad fort. The shooting was witnessed by Maharashtra Chief Minister Vilasrao Deshmukh, Shiv Sena Working President Uddhav Thackeray, Chhatrapati Sham baji Raje of Kolhapur, a descendant of Shivaji and historian Babasaheb Purandhare and other prominent personalities. - PTI

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