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Marketing
TRAI ask cable operators to upgrade to digital mode in 5 years

NEW DELHI: TRAI has set a five year time-frame for cable TV operators to upgrade their current analogue network to digital transmission mode to compete with new distribution platforms like IPTV, HITS, besides improving their revenue earning prospects.

Pointing out that cable TV transmission in the country is predominantly analog and is limited to provisioning of TV channels only; it said due to technological developments, existing cable operators are likely to face stiff competition from operators emp loying advance distribution technologies.

The analog mode of cable TV transmission lacks scope for technological improvement, appropriate addressability and efficient resource utilization, TRAI said in its final recommendations on “Restructuring of Cable TV Services'' which it has sent to the Mi nistry of Information and Broadcasting.

The sector is marred with disputes relating to actual subscriber base, poor quality of service and inadequate consumer grievance redressal mechanism. The non-availability of authenticated data, lack of supervisory guidance and unorganized development of cable TV industry are some of the roadblocks in exploring the sector's full potential.

TRAI has recommended a well defined and supportive licensing framework to restructure the Cable TV sector and improve services to customers. - PTI

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