The Hindu Business Line : RAPA Awards

The Taj Land's End seems to be the favourite spot for advertising functions these days. The RAPA (Radio & TV Advertising Practitioners' Association of India Ltd) awards had a packed hall and a pretty decent show (if you could excuse them for starting 45 minutes late). The show began with a rather longish homage to Pandit Vinod Sharma and an even longer introductory interlude by the comperes. The late Panditji fought tirelessly to maintain the Indianness of advertising. It was rather nice seeing the ever-popular Amin Sayani and yesteryear's newscaster Sarita Sethi, who hosted the final part of the show. The television industry was well represented, and the biggest draw was Jassi who not only presented some awards but won one herself. The glamour quotient (every award function feels the need for glamour these days; excellence, though recognised, is not sufficient for an event) was provided by the gorgeous Diana Hayden. A good effort by Brij Mittle. Keep at it Brij, and you'll get all the big agencies back. After all, everyone loves a good awards show.

WIN wins

Win 94.6 might have gone off air, but the team (does one call them the erstwhile team?) picked up seven awards at the RAPA show. Rather ominous for those who push creativity to the hilt. Well, one thing is for sure, they will never make the Effie showcase. Yet, if anyone wants to pick up a readymade winning radio team, you know where to look.

India TV

Rajat Sharma's visage and style is well known to all those who have watched the old TV show Aap Ki Adalat. He has now launched a news channel `India TV.' To signal the launch, his novel direct mailer included a universal remote control. All you have to do now is aim and click on India TV.

VIP cover up

After the police brought down the VIP underwear hoardings for showing too much, guess what O&M did with the creative? They released a new set of ads with the male model demurely wrapped in a large towel. Well, a little bit of humour can "cover up" almost anything.

In any case, said one insider, "Yeh under ki bath hai."

Emvies 2004

The EMVIES are in their fourth year now. Set up to honour the best in the business of media, these awards filled a long-standing void. In a world that seemed to care only for the `pony tails,' the backroom boys and girls were being given their share of the spotlight. The industry has responded enthusiastically to this award. The call for entries for the Emvies 2004 are now out, and those who came in late could get the details from the Ad Club Bombay. Watch out for a grand award ceremony on July 2.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Beyond colas, the Coke recipe

Godrej bucks the trend

How clean is your language?

RAPA Awards

The security policy

The business of newscasting

Mall tales

Of cars, care and connecting

Spice up your bland brands

No mess