Earlier this month, Tata Docomo, the unified telecom brand of Tata Teleservices, had announced a unique Traffic SMS alert for its pre-paid and post paid subscribers in Bangalore. The service is a category first in the industry and distinct from the value added services which are offered to telecom consumers.

The idea is to beat the jams by getting real time traffic information along the route and plan travel through SMS. In order to receive alerts, customers are required to configure the options which can be done through the product interface thus making the service device independent.

The alerts also include the speed at which traffic is moving along with the different stretches of the road. The services will also keep customers alert of road accident and event information.

(This article was published on August 15, 2012)
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