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Thursday, Apr 04, 2002

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InfraSoft ties up with MicroStrategy

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MUMBAI: InfraSoft Technologies Ltd has formed a strategic alliance with the US-based MicroStrategy for high-end business intelligence applications for banking and financial markets.

As per the alliance, InfraSoft will be a global OEM partner for MicroStrategy Ltd UK and a VAR partner in India for MicroStrategy Business Intelligence Platform. InfraSoft will use MicroStrategy's business intelligence platform to develop risk management, asset and liability management, wealth management and decision support MIS application. InfraSoft will use the platform to offer retail and investment banks a comprehensive Web-based reporting and analysis of financial data, allowing banks to manage risk and monitor operational performance.

The system will also allow banks to analyse marketing effectiveness and deliver targeted one-to-one marketing campaigns to customers through common communication channels such as phone, e-mail, pager and Web.

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