![]() Financial Daily from THE HINDU group of publications Tuesday, June 04, 2002 |
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MARKETING STRATEGY Philips all out to focus on new-age audio products PHILIPS India Ltd is going all out to promote new-age audio concepts in the Indian market. The reason is not hard to find. Though the total audio segment in India may have witnessed a degrowth, the VCD-MP3 segment is believed to be growing at a ... More
Tata Engg taxiing to Mumbai for big ride PROMOTIONS & OFFERS `Caffeine Kick-2002' at Coffee Day CHENNAI: WITH the soccer frenzy is building by each minute, Café Coffee Day is offering soccer fans across the country a wide range of opportunities to join the excitement, a press release from the company said. `Caffeine Kick 2002' ... More
CHANNELS AND FRANCHISES Sterling Holiday in franchisee pact with Days Inn STERLING Holiday Resorts has entered into a franchisee agreement with Days Inn to manage its 11 resorts. Mr P.N. Mohan, Managing Director, Sterling Holiday Resorts, said that under this agreement, the company would have access to Days Inn's ... More NEW PRODUCTS & SERVICES
HLL jumps on to the ayurveda bandwagonHINDUSTAN Lever Ltd (HLL), India's largest FMCG company, has entered the healthcare market with the launch of the Lever Ayush range of ayurvedic health and beauty care products. The five products are cough syrup, headache roll-on, shampoo ... More
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