Financial Daily from THE HINDU group of publications
Friday, Jul 12, 2002
Marketing - Market Shares
Amadeus firms up plan to raise market share
KOLKATA, July 11
AMADEUS India, the Indian arm of Amadeus, the global distribution system and technology service provider for the world's travel and tourism industry, is hopeful of increasing its market share in the Indian sub-continent from 47 per cent to 55 per cent.
A multi-pronged business strategy has been firmed up towards this end, according to Mr Ankur Bhatia, Managing Director (Indian sub-continent) of Amadeus India.
Speaking to newspersons here, Mr Bhatia said that Amadeus would interact with major corporate clients directly for facilitating a B2B business module instead of going through agency implants as of now.
Amadeus has agency implants in more than 300 corporates and such implants account for around 50 per cent of Amadeus' business in the sub-continent.
Declining to provide specific financials, Mr Bhatia said Amadeus had targeted a growth of 18-20 per cent in the current fiscal over last year.
To facilitate this, initiatives such as e-ticketing, Amadeus AgentNet, online insurance and outsourcing of sales and distribution contracts with airlines were being taken.
The Amadeus official said that, according to a survey, the travel and tourism industry in India was expected to grow at 9.7 per cent during the period 2000-2010.
Between September 1, 2001 and May 2, 2002, inbound and outbound tourist traffic from India dropped 17 per cent and 14 per cent, respectively.
However, South-East Asia, Australia, New Zealand and Sri Lanka have emerged as new destinations for leisure tourism.
Asked if the lowering of fares by Indian Airlines and Jet Airways between August 1 and October 30 would translate into higher passenger loads, Mr Bhatia said such initiatives would have very little bearing on corporate travel because of the riders attached to such discounted tickets.
However, there could be takers for such tickets among leisure travellers during the forthcoming festival season, especially those who prefer to plan their holidays well in advance.
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