The Hindu Business Line : Crickcitement in the sky

AIR Sahara is launching a Rs 25-crore `crickcitement' scheme, which offers flyers a chance of winning close to 100 million prizes ranging from a Rs 2.5-crore Timber Chalet near Mumbai to a fully expense paid trip to watch India play in Sri Lanka, New Zealand and South Africa.

Opening on July 21, the scheme offers Fortune Googly and Fly and Play. In the Fortune Googly scheme, which runs till October 3, every time a passenger boards an Air Sahara flight, they will be given a cookie. The cookies have slips in which gifts ranging from DVDs, televisions, sports sunglasses to watches will be on offer. "Every flier will get a special edition cricket souvenir, like a bat signed by Sourav Ganguly, balls or a key chain. Besides, one flier every day gets a Pentium III personal computer, one flier every week gets a plasma television and one every fortnight will get a Sonata car," the airline's Chief Executive Officer U.K. Bose said.

In addition, 400 invitations are to be won for four mega television shows on Sahara Television called India Cricket Series, where every invitee participates in game shows and could win the bumper prize of the Timber Chalet or an E-Class Mercedes.

The `Fly and play' scheme, which runs from July 21 to January 31, 2003, will help passenger score 10 runs for every flight; the more runs he/she scores, the better the prizes. While 20 runs or two flights will get a passenger a sports sunglasses, 100 runs or 10 flights gets the passenger a complete cricket kit or a VCD player.

"For 300 runs the first 100 fliers will be with the Indian cricket team at New Zealand for a fully paid trip while others passengers at that level will get a three-night, four-day package in Goa," Bose said.

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