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Tuesday, Dec 03, 2002

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Zee-Turner to bring Reality TV

Nithya Subramanian


IF you are a couch potato deriving pleasure in watching car chases, emergency services or any other live action, here's Reality TV for you.

Zee-Turner Ltd, the subsidiary of Zee Telefilms Ltd, is planning to distribute the UK-based Zone Broadcasting Maximum Reality Ltd's Reality TV channel in India, Nepal and Bhutan.

Reality TV was launched in October this year in the UK on the Sky Digital platform and is received by 10 million paid subscribers in several countries across the globe. The channel claims "to capture human drama when everyday life takes a turn for the unexpected".

Mr Sunil Khanna, Chief Executive Officer of Zee-Turner Ltd, said, "We will be distributing and marketing the channel. It will be launched in mid-January next year." "It is a 24-hour channel which will showcase live action as it happens in various parts of the world," he said. It will feature live action such as volcanoes erupting and police chases, among other such happenings.

While initially the channel would be in English, it could later be dubbed into Hindi and other regional languages as well. "The content is such that language would not be an issue," Mr Khanna said. Though the content initially would be international, some Indian content would be brought in later.

Reality TV is positioned as a niche channel and is being targeted at action-oriented youth.

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