![]() Financial Daily from THE HINDU group of publications Wednesday, October 15, 2003 |
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MARKETING ADVERTISING Television ads an exception to 80:20 rule INDIAN television is a notable exception to the 80:20 rule, or Pareto's Principle, which suggests that 80 per cent of revenues come from 20 per cent of customers. In TV, however, the explosion in the number of local and regional brands on ... More
Advertisers negotiate with English channels as viewership falls PROMOTIONS & OFFERS Andhra Bank sponsorship HYDERABAD: The Andhra Bank Chairman and Managing Director, Dr B. Vasanthan, has on Tuesday handed over a draft for Rs 2.5 crore to the Andhra Pradesh Chief Minister, Mr N. Chandrababu Naidu, towards co-sponsorship of Andhra Bank for the ... More RETAILING Mont Blanc to set up exclusive stores MANUFACTURER of luxury products, Mont Blanc, plans to increase its presence in the domestic market through exclusive store boutiques, Mr Sonke Tornieporth, Vice-President - Sales SBU Central, Mont Blanc, said. The company had set up its first ... More MARKETING RESEARCH
Ad spends on a high this festive timeTHE mood is upbeat and advertising spends are up this festive, as a good monsoon and strong market sentiment are expected to fuel consumer spending. Across the board, ad spends are up by 15-25 per cent this festive as compared to the previous ... More BRANDS
TVS & Sons launches My TVS brandTV Sundram Iyengar & Sons Ltd on Tuesday launched My TVS, the brand under which it is integrating its three motoring service initiatives. The initiatives multi-brand service facilities, pre-owned car business, and roadside emergency ... More
Subsidiaries to come under Deloitte brand
Arrow eyes Rs 100-cr turnover by 2005 TRENDS `TV producers must keep finger on viewer's pulse' MR Tarun Katial, the former Senior Vice-President of Content & Communication, Star India, recently quit the post to consider a possible career in cinema. During his more than four-year tenure at the network, he is credited with re-energising the ... More NEW PRODUCTS & SERVICES
Maruti launches new-look WagonRMARUTI Udyog Ltd on Tuesday announced the launch of an upgraded version of its compact car `WagonR'. The new-look would be uniform in all the four existing variants of the car - the LX, LXi, VXi and AX - and would be offered at the same ... More
P&G launches Vicks syrup
New lottery launched in Kerala
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Top Stories In Focus Cola Controversy The Cable tangle Indo-China Relations Telecom Competition Oil PSUs: Disinvestment dilemma In Depth Swati CA In Kashmir Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Corporate Governance Looking back Oct. 5-Oct. 11 TV channels heading for Cannes Scout for programming content Retail trade wary of wholesaler Metro's entry |
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