Financial Daily from THE HINDU group of publications
Wednesday, October 15, 2003
Markets (Oct. 14)
BL 2501688.83 (-35.59)
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Gold Std (10 gm)5645 (+45)

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Television ads an exception to 80:20 rule
INDIAN television is a notable exception to the 80:20 rule, or Pareto's Principle, which suggests that 80 per cent of revenues come from 20 per cent of customers. In TV, however, the explosion in the number of local and regional brands on ... More

Advertisers negotiate with English channels as viewership falls
ADVERTISERS and media buying units have taken note of a fall in total viewership for niche English channels by a "significant" five to 10 per cent on an average, thanks to a Chennai-only rollout of the Conditional Access System (CAS) from ... More

PROMOTIONS & OFFERS


Andhra Bank sponsorship
HYDERABAD: The Andhra Bank Chairman and Managing Director, Dr B. Vasanthan, has on Tuesday handed over a draft for Rs 2.5 crore to the Andhra Pradesh Chief Minister, Mr N. Chandrababu Naidu, towards co-sponsorship of Andhra Bank for the ... More

RETAILING


Mont Blanc to set up exclusive stores
MANUFACTURER of luxury products, Mont Blanc, plans to increase its presence in the domestic market through exclusive store boutiques, Mr Sonke Tornieporth, Vice-President - Sales SBU Central, Mont Blanc, said. The company had set up its first ... More

MARKETING RESEARCH


Ad spends on a high this festive time
THE mood is upbeat and advertising spends are up this festive, as a good monsoon and strong market sentiment are expected to fuel consumer spending. Across the board, ad spends are up by 15-25 per cent this festive as compared to the previous ... More

BRANDS


TVS & Sons launches My TVS brand
TV Sundram Iyengar & Sons Ltd on Tuesday launched My TVS, the brand under which it is integrating its three motoring service initiatives. The initiatives — multi-brand service facilities, pre-owned car business, and roadside emergency ... More

Subsidiaries to come under Deloitte brand
DELOITTE, the global professional services organisation, has announced the launch of a new brand name, `Deloitte', to highlight the value of its multi-disciplinary organisation. With this change, the firms known in various national and global ... More

Arrow eyes Rs 100-cr turnover by 2005
ARVIND Brands Ltd expects its premium menswear brand Arrow, which is celebrating 10 years in India, to turn up with Rs 100 crore in the company's topline by 2005. The company is putting in place a series of strategic initiatives for meeting the ... More

TRENDS


`TV producers must keep finger on viewer's pulse'
MR Tarun Katial, the former Senior Vice-President of Content & Communication, Star India, recently quit the post to consider a possible career in cinema. During his more than four-year tenure at the network, he is credited with re-energising the ... More

NEW PRODUCTS & SERVICES


Maruti launches new-look WagonR
MARUTI Udyog Ltd on Tuesday announced the launch of an upgraded version of its compact car `WagonR'. The new-look would be uniform in all the four existing variants of the car - the LX, LXi, VXi and AX - and would be offered at the same ... More

Skoda may make India a production base
SKODA, the Czech-based subsidiary of the German car major, Volkswagen, has taken its first steps towards making India a production base, company sources said. Skoda Auto India assembles `Octavia' cars from premises rented from Siemens in ... More

P&G launches Vicks syrup
KOCHI: Procter and Gamble launches the new Vicks Formula 44 cough syrup in the Kerala market here on Tuesday. The new product contains the WHO recommended active Dextromethorphan Hybromide or Dex, a non-narcotic cough suppressant at levels ... More

New lottery launched in Kerala
SUNSHINE India Lottery, part of the Rs 2,200 crore K.K.Modi Group, has commenced its online lottery operations in Kerala. The online lottery has partnered with the Sweedish company Essnet, and IBM for providing the software and hardware ... More

Ford's SUV Endeavour to cost Rs 12.90 lakh
FORD India on Tuesday announced its foray into the domestic SUV market with its premium model Endeavour. The vehicle, which is powered by a 2.5-litre diesel engine, has been priced at Rs 12.90 lakh (ex-showroom, Delhi), Ford India Managing ... More


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