Financial Daily from THE HINDU group of publications
Wednesday, Mar 03, 2004
Financial Daily from THE HINDU group of publications Wednesday, Mar 03, 2004 |
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Marketing
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Advertising Electrolux signs up OMS as media planning agency Our Bureau
New Delhi , March 2 ELECTROLUX Kelvinator Ltd has announced the appointment of Optimum Media Solutions (OMS), the media specialist company of Mudra Communications Ltd, as its media planning and buying agency. Commenting on the selection of OMS, Mr Sanjeev Wadhwa, General Manager (Marketing), Electrolux Kelvinator Ltd, said, "What OMS demonstrated was superior innovative thinking, better creative and media synergy and an overall brand appreciation." Stepping up on its marketing initiatives this year, Electrolux India would be targeting the Indian woman, whom the company categorises as `Hope Managers', through its advertising.
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