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Thiruvananthapuram , March 25

HINDUSTAN Lever Ltd has unveiled a consumer promotion on its Red Label tea brand in Kerala. The promotion, which is timed to coincide with Kerala's Vishu festival, was launched in Thiruvananthapuram on Thursday and will run till April 11.

The company has developed specially designed packs of Red Label tea to reflect the spirit of Vishu. Consumers in Kerala, who buy these packets, could win prizes of gold and silver, says a company press release.

The prizes on offer include five urlis (traditional vessels) of gold worth Rs 1 lakh each, besides gold and silver coins hidden inside some packs of tea, the release adds.

According to a company official, the five gold urlis will go to consumers who purchase packs of Red Label tea with a notice informing them that they have won the `grand prize'.

As part of the promotion, the company is organising a road show across Kerala. A specially designed van will visit all parts of the State and will be the venue of several "fun-filled" activities. The promotion will end with a special music concert to be held in Kochi on April 14, the official added.

More Stories on : Promotions & Offers | Tea | Kerala

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