Industry & Economy
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Tourism
AP tourism to woo Far East tourists
Our Bureau
HYDERABAD: Andhra Pradesh Tourism Department has decided to tap the countries in the East and Far East, where lakhs of people hailing from the State live.
The Government would like to take the help of the Telugu film industry in this endeavour. Addressing a press conference here on Tuesday, Ms J. Geeta Reddy, Minister for Tourism, said that the State had been targeting the West for long to woo tourists.
"It is time we focus on the regions near home," she said. Announcing a joint initiative by AP Tourism, Malaysian Tourism and Singapore Tourism, she said networking and partnerships were the need of the hour. Referring to the Indian Star Nite 2004 in Malaysia and Singapore scheduled to be held next month, she said the film stars would act as true ambassadors of Andhra Pradesh Tourism.
Stating that the East and Far East offered huge tourist potential, she said Malaysia alone housed five lakh expatriates from the State.
Mr Murali Mohan, President of Movie Artistes Association (MAA), said the proceeds of the event would utilised to set up a corpus to fund a free insurance scheme covering the lives of MAA members.
As many as 200 artistes, dancers and technicians from the Telugu industry would perform in Malaysia on August 7 and in Singapore the following day. Coinciding the event, Mars Golden Holidays Private Ltd, the organiser, has announced a ten-day 'Star tour package'
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