Financial Daily from THE HINDU group of publications
Friday, Oct 15, 2004
Financial Daily from THE HINDU group of publications Friday, Oct 15, 2004 |
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Marketing
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Promotions & Offers Percept unveils P9 Integrated Our Bureau
Mr Shailendra Singh, Managing Director, Percept India, with film star Sanjay Dutt, and Mr Sanjay Bhutani, CEO, P9 Integrated, at a press conference in Mumbai on Thursday. — Paul Noronha
Mumbai , Oct. 14 PERCEPT India on Thursday launched P9 Integrated to focus exclusively on Bollywood and Hollywood with an intention to increase its presence in the global markets. The company has appointed Mr Sanjay Bhutani as its Chief Executive Officer. P9 Integrated commenced its operations by tying up with Sanjay Dutt to form SON (Son of Nargis) to manage brand endorsements, concerts and stage shows, merchandising and philanthropic efforts for the film actor for a period of five years. "P9 Integrated has developed a proprietary communication model that includes key aspects such as campaign development Web design and management, in-film placement, media planning and buying, public relations and promotions,'' a company official said. It will partner producers and stars to provide a one-stop shop for all their marketing and communication needs.
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