MARKETING RESEARCH
NRSC widens sample size
THE National Readership Studies Council (NRSC) has enlarged the sample size of the NRS 2004 study by 30 per cent. According to a press release, the NRSC has engaged AC Nielsen ORG-MARG to undertake the study, which will survey 2.59 lakh people ... More

Ad avoidance highest among key target groups, says study
INITIATIVE, the Lintas Media Group flagship brand, today released its annual survey on ad avoidance - `Initiative - BBC World Ad Watch 2004'. Initiative has globally been monitoring consumer attitudes towards advertising and their relevance to ... More

NEW PRODUCTS & SERVICES
Tata Indicom launches `Walky'
BUOYED by the success of its fixed wireless phone service, which has grown 300 per cent in subscriber base since January of last year, Tata Indicom has repositioned this service by launching it anew under the name of ... More

Network Security launches products
THE Pune-based Network Security Solution (NSS) has launched new products. These include IP Rock, email monitoring system and products tapping the SMS segment. Mr Rajendra Dave, Chief Operating Officer, NSS, told Business Line that ... More

Natco Pharma launches cancer drug
NATCO Pharma Ltd (NPL) has announced the launch of anti-cancer drug Curcumin in 500 mg capsules form under the brand name Turcumin. In a press release here on Wednesday, the company said Curcumin is essentially an extract of turmeric and is ... More

Anchor Daewoo to roll out new products; plans new facilities
ANCHOR Daewoo Industries Ltd is set to pitch "aggressively" for a bigger slice of the fast-growing consumer electronics market in the country. It is launching a slew of products including two new models of flat televisions, a DVD and a 750-litre ... More

AirTel makes a call in J&K
AIRTEL on Wednesday became the first private operator to launch cellular services in the trouble-torn Jammu and Kashmir. The company has earmarked an investment of Rs 125 crore during the current fiscal to cover 100 towns across the State. ... More