Financial Daily from THE HINDU group of publications
Tuesday, Nov 02, 2004
Financial Daily from THE HINDU group of publications Tuesday, Nov 02, 2004 |
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Marketing
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Promotions & Offers Royal Sporting launches `New Balance' range Our Bureau
Australian cricketer Brett Lee at the New Balance Range of sports footwear launch in Mumbai on Monday. — Shashi Ashiwal
Mumbai , Nov. 1 ROYAL Sporting House on Monday launched `New Balance' footwear and apparel in India and announced its association with Brett Lee, who is endorsing the product in India. Interestingly, the company does not believe in celebrities endorsing its products globally, but has made an exception in India. Brett Lee also endorses Timex in India. According to Mr Bhupendra Nagpal, CEO, Royal Sporting House, the brand is one of the fastest growing sports brands in the world and has grown 20-25 per cent year-on-year in the last five years. The company is opening a new 5,000 sq feet store in Mumbai, and its shoes will range from Rs 995 to Rs 2,995. He added that in the next 3 years the aim was to sell one lakh pairs a year from the 25,000 pairs it sells now. Worldwide sales, according to a company press release, grew from $210 million in 1991 to $1.3 billion in 2003. It has 42 stores in India and is the exclusive distributor of brands such as Mizuno, Caterpillar, TYR, Dunlop sports and non-exclusive ones such as Reebok, Adidas, Nike and Skechers.
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