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Our Bureau

Mangalore , Feb. 22

A MANGALORE-based television production house will soon launch `Namma TV', an 18-hour channel for the people of coastal Karnataka.

The soft launch of the channel is slated for Thursday (February 24).

Addressing newspersons here on Monday, Mr Suresh Rao, Director (Marketing) of Katalysts Productions Pvt Ltd, said though Dakshina Kannada and Udupi districts have a unique culture, no mainstream channel is catering to the needs of the region. Considering this, Katalysts Productions came out with an idea of launching `Namma TV', exclusively for the people of coastal Karnataka.

The channel will produce and telecast programmes in Tulu, Kannada, Konkani and English languages.

`Namma TV' will be available on prime band and will be transmitted through optical fibre cable along Dakshina Kannada and Udupi districts. It will also be available at Bhatkal in Uttara Kannada district.

Apart from entertainment programmes such as serials and movies, the channel will take up live coverage of regional events and programmes. There will be regular programmes by music directors of Kannada movie industry, Mr Gurukiran and Mr V. Manohar.

`Namma TV' will telecast news bulletins in two months, he said.

The company will formally launch the channel in March after receiving response from viewers. It will rectify hitches, if any, at the time of formal launch, Mr Rao said.

The company's studio and production house will be inaugurated in Mangalore on Thursday.

Mr Manoj Kumar, Managing Director; Dr Shivasharan Shetty, Director (Programming); and Mr Gururaj S. Amin, Director (Technical), were present.

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