The Hindu Business Line : Thursday, July 28, 2005

Rural marketing seminar tomorrow
A SEMINAR on rural marketing and communication is being organised by the Ad Club Madras and Rural Marketing Agencies Association of India (RMAAI) on Friday. Specialists will share their experiences of marketing in rural areas. Mr Pradeep ... More

INSIGHT

Titan gets on the FasTrack
Waking up to the fact that youth might find FasTrack pricey, Titan has revamped the brand to make it attractive to a larger base of youngsters, a move that is expected to help the brand grow faster. More

ADVERTISING

The Hindu ad gets credit at NY fest
AN advertisement done by the Thiruvananthapuram-based Stark Communications Pvt. Ltd to celebrate the 125th anniversary of The Hindu has won a finalist certificate at the New York Festivals. The ad, released by Kerala Tourism, clinched a ... More

CHANNELS AND FRANCHISES

Leatherman now in India thru Young India Films
LEATHERMAN, the American multi-utility tool, is now just a phone call away... OK, a call and a few thousand rupees away. Young India Films, a Chennai-based company, now represents Leatherman in India and is the exclusive distributor for ... More

MARKETING RESEARCH

No cricket? Viewers wrestle with TV sets for high ratings
Ten Sports signed a fresh contract early this year with the wrestling body for a five-year term. More

NEW PRODUCTS & SERVICES

HCL Infosystems unveils new Toshiba laptops range
THE Computer Systems Division of Toshiba Singapore Pte Ltd, in partnership with HCL Infosystems, has announced the launch of a range of feature-rich laptops in the Indian market that coincides with the 20th anniversary of the company's foray into ... More

LG, SBI tie up for co-branded card
SBI Card and consumer electronics firm LG Electronics India today announced the launch of the LG-SBI Card. The LG-SBI Card is the country's first co-branded credit card for the consumer appliances industry and can be used at more than 2 lakh ... More

Artech unveils multilingual computing software
ARTECH India (formerly Softek Pvt Ltd) today launched multilingual computing software in four Indian languages sporting features such as an independent office suite, unicode compliance and inbuilt transliteration. The product would soon be ... More

Mega Foods launches American dry peas
MEGA Foods Brands, a Hyderabad-based company, has become the second Indian company after Nilgiri's to launch American dry peas in retail packs approved by the United States of America Dry Peas and Lentil Council (USADPLC). Launching the Sunny ... More

Brand Quest

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