The Hindu Business Line : TV 18, Infosys BPO ink outsourcing pact

SOURCE 18 will provide a full spectrum of services including digital archiving and metatagging, repurposing content, work flow charting, ideation and re-editing to media and entertainment companies globally.

It already has National Geographic Channel International as a client.

While Infosys BPO will deliver the process and technological support, TV 18 will bring its domain knowledge and expertise in media to the initiative.

"Globally, the entertainment business has become a multi-trillion dollar business and we look at this as a multimillion-dollar opportunity," said Mr Haresh Chawla, Group CEO of TV 18.

He refused to divulge figures regarding investment in the new initiative, but said that the companies were in talks with international media businesses and that investments would be scaled up as operations grow.

SOURCE 18 will offer services like promo production, traffic management and uplinking and inventory management, besides covering analytics, finance and accounting.

The company will utilise the services of Tangerine Digital Entertainment, which specialises in content repurposing and media process, for part-execution of the contracts.

Globally, the media and entertainment industry is expected to grow to $2 trillion by 2008, with a proliferation of content in multiple formats across media platforms.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
TV 18, Infosys BPO ink outsourcing pact

Shaadi.com ties up for in-film placement

Videocon Group may float separate co for after-sales

In new league

Low-cost airlines carry 94 lakh passengers in '06

Olympus investing Rs 50 cr in exclusive showrooms

Perfetti plans higher priced brands

`Two auto majors plan portals for online sales'

Ritz-Carlton announces first hotel in India

Lowe India appoints Brent Gosling

F-Secure's new anit-virus program