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‘Focus on existing online shoppers’

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Hyderabad, Dec. 15 E-commerce players need not waste time worrying about the low penetration of PCs. “We can tap the 10 million people who do shopping online and 32 million people who access the internet,” said Mr Manish Agarwal, Vice-President (E-Commerce) of Rediff.com.

Talking on ‘Online retailing –Future of retailing’ here at the Retail Summit 2007 on Friday, he said e-commerce offered another channel for the retailers to sell their products. “It is a 24x7 shop. It requires no inventory and gives the retailers a reach of 500 cities and towns at one go.”

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