Business Daily from THE HINDU group of publications Friday, Jan 04, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Trends Variety - Cinema ‘Taare Zameen Par’ shines overseas Mumbai, Jan. 3 Actor Aamir Khan’s directorial debut Taare Zameen Par, being distributed by UTV Motion Pictures in the overseas market, has garnered more than $1.45 million in the US & West Asia at the end of the second weekend, giving the film a bigger opening than Chak De India in the US market. In the Gulf, the film won accolades and at the end of the second week collections crossed $600,000 on just 25 prints. What was highlighted in this market was the way the film’s collections have held strong over the weekdays as well. In the US, the film has raked in $850,000, opening with 71 prints on 66 screens in week 1 and has now expanded to 69 screens on 74 prints in week 2. “Looking at the response of the film we are certain that it will be one of the top 4 Hindi films from India in the US,” said Mr Siddharth Roy Kapur, Executive Vice-President, Marketing, Syndicate and Distribution, UTV Motion Picture. — Our Bureau More Stories on : Trends | Cinema
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